Reading is experiencing a resurgence among Gen Z and millennials, many of whom are actively seeking alternatives to “doomscrolling” and the mental fatigue associated with constant social media use.
In North America, an estimated 57 to 61 per cent of Gen Z and millennials identify as readers, averaging 3.5 to 4.5 books per year, with a preference for physical books. Younger readers are also more likely to purchase books in a bookstore and be active library users, which is notable in an era dominated by digital media.
Although reading is often viewed as a solitary activity, it can also foster meaningful connections with others. Participation in a reading community can reduce social isolation, alleviate loneliness and increase a sense of belonging and connectedness — something younger generations report struggling with.
