It’s that time of the year again – no, I’m not talking about Christmas or the end of the year. It’s the time when Pantone releases its long-awaited and much-anticipated colour of the year. Today, Pantone just revealed Cloud Dancer as its colour of the year 2026 – and it’s likely their most controversial yet!
The colour institute is seen as the authority and leader in the world of colour, defining the biggest colour trends. Out of all the colours of the year (also known as COTYs), this is arguably the most important one. So, for the most important, year-defining colour to be, well, the absence of colour is shocking. Yes, Pantone’s chosen colour for 2026 is – drumroll, please – white.
