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Fortune
Fortune
Chris Morris

Is Moo Deng the new Doge? Hippo's crypto takes off

(Credit: Carola Frentzen/picture alliance via Getty Images)

Internet fame is a fleeting thing, even if you’re an adorable baby hippo.

Moo Deng, who charmed the internet with her knee biting and lettuce gobbling, has (predictably) had her image appropriated for a memecoin. And, true to form, pop culture addicts and crypto speculators have driven that memecoin’s price up—a lot.

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