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Woman & Home
Woman & Home
Lifestyle
Emily Andrews

Is Meghan Markle's As Ever in trouble?

Duchess of Sussex and Founder of As Ever, Meghan Markle, attends Fortune Most Powerful Women Summit 2025 at Salamander Hotel .

It’s clear that the Duchess of Sussex has put all her organic free range eggs in one proverbial money-making basket. Her jam, wine and homeware line ‘As Ever’ launched with huge fanfare last year and was to be the golden egg (if you’ll excuse the continued fowl puns) in the Sussexes' commercial schemes.

Their exclusive Netflix deal was over, Spotify had dumped them, the two books signed up to the Archewell media slate had no producers with no signs of filming starting soon and it was clear that With Love Meghan was not going to be recommissioned.

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