Wardrobe hacks have their own unique trend cycle. They originate in niche fashion circles, typically as the brainchild of a stylist or some other tastemaker. Word slowly gets out about the tip or trick that could save your style and snowballs into a mainstream trend. (See: last spring’s shirt sandwiches or the wrong shoe theory that still has legs today). Currently, we’re watching the process unfold with what TikTok calls the “Olsen Tuck”—i.e., tucking your hair into the collar of a coat, sweater, or scarf like The Row's Mary-Kate and Ashley often do.
Hair trapped in their turtleneck or topcoat is a sensory nightmare for some. It’s a fresh styling perspective and the antidote to blah winter fashion for others. For Maddie Wolsleger, a TikTok creator and #OlsenTuck trendsetter, it’s both: “I sacrifice the itch to feel chic,” she wrote in a comment on a recent outfit video with over 430,000 views.
