I don't get it.
I don't understand it. How could a company as large and powerful as KTM, who's parent company also encompasses GasGas, Husqvarna, and MV Agusta, screw up a debut so badly? How could you see the demand for small displacement motorcycles so steeply rise, to the point where your own models are practically keeping the company afloat, and then screw up the debut of a set of motorcycles that the internet was a tizzy over for weeks?
I just don't get it. Yet, that's exactly what happened at EICMA this year with the brand's new 390s. Honestly, this is likely to go down as one of the most bone-headed moves any motorcycle manufacturer has done. It's right up there with Harley's purchase of Alta.
OK, that might be being a little dramatic, but come on, KTM, this was dumb.
