If you work in video, you've probably heard about AI video tool Sora, and the fact that it's just been opened up to the public. And if you haven't, please just accept that this is a pretty big deal.
Why? Firstly because it's made by Open AI, the same people that brought you ChatGPT, which for all its faults has taken the world by storm in the last year. And secondly, because its carefully selected demo videos look seriously impressive; often indistinguishable from real footage.
