Do you know what’s missing from the current headphones landscape? Personalisation. Oh sure, you feel as though you have a degree of autonomy when you customise your given equaliser settings, scroll through the various noise-cancelling presets to find your preferred mode or simply decide that you'd rather have a pair of buds daubed in soothing lilac over industrial metallic grey.
This isn’t true customisation, though. Rather, it’s narrowing down a selection of given parameters to get the best iteration of your chosen product without spending more money to get it. The actual process of buying a pair of headphones or wireless earbuds is bespoke to a degree, in that you’re picking the pair that you want over the myriad other options that don’t cut the mustard, but rarely will any piece of electronic kit feel like it’s truly “yours”.
