Back in mid-September 2023, we told you about a potential trademark battle that appeared to be brewing for Hero MotoCorp regarding its trademark for the X 440. It’s a bike that Hero developed and is building in partnership with Harley-Davidson, and which wears a Harley-Davidson badge. Electric motorcycle startup Ultraviolette, which is also based in India, officially registered its opposition to that trademark because it says that it’s too similar to one that it had applied for prior to Hero’s application, for the name “X44.”
While we don’t have an update on that specific Hero trademark at this time, we do have some interesting information on what could be a related Hero MotoCorp trademark. According to Intellectual Property India records, on March 6, 2023, Hero MotoCorp applied for two trademarks. One name it wanted to register is “Hurikan,” which might not seem significant on its own.
