
Despite economic uncertainties and geopolitical instability, the travel industry is thriving due to pent-up demand. The World Travel & Tourism Council (WTTC) predicts that 2024 will be a record-breaking year for travel and tourism, with the sector’s global economic contribution likely to reach an all-time high of $11.10 trillion.
As the world economy continues to outpace its pre-pandemic levels of prosperity, WTTC projects that 142 of the 185 countries analyzed will outperform their previous national records.