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The Conversation
The Conversation
Audrey Rouyre, Enseignate-chercheuse en Management Stratégique, Montpellier Business School, European Academy of Management (EURAM)

Is air travel about to get greener? Our study shows how ‘coopetition’ is helping aircraft companies tackle sustainability

Although air transport contributes a small proportion to global greenhouse gas emissions (approximately 3.5%), the expected growth in traffic compels the industry to minimize its environmental footprint. The European Commission aims to have carbon neutrality in 2050. To help reach this goal, the industry needs to change its practices.

However, making a greener aircraft is no small feat. No single company possesses all the required resources and expertise. There is a need to bring minds together to accomplish this task. Aircraft manufacturing competitors are best positioned to accomplish it.

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