AMSTERDAM—Irdeto, a provider of digital platform cybersecurity solutions, has announced a strategic partnership with Media Distillery, a developer of AI-based video UX optimization. The collaboration will unite Media Distillery's AI technology solutions with Irdeto's security and platform management offerings, particularly Irdeto Experience suite which enables pay-TV, telecommunications companies, and streaming operators to build, manage, control and enrich their video services, while leveraging the growing trend of super aggregation.
The partnership between the two Amsterdam-based companies is focused on ways to help streaming companies enrich consumer experience, boost user engagement, and increase the revenue potential of their streaming services. Irdeto says that by using Media Distillery's AI solutions with its Irdeto Experience platform, the resulting insights, contexts, images, and new metadata will improve content search and discovery, content navigation and engagement, while also paving the way for new advertising revenue streams such as through targeted advertising.
