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The Times of India
The Times of India
Sport
Gaurav Gupta | TNN

IPL brand value reaches USD 3 billion: Houlihan Lokey report

IPL Houlihan Lokey RCB Viacom18 CSK Disney Star Mumbai Mumbai Indians Royal Challengers Bangalore

MUMBAI: The stand-alone brand value of the IPL is now USD 3.2 billion, up by 80% from USD 1.8 billion in 2022, while the business enterprise value of the IPL stands at USD 15.4 billion, which is up by 80% from USD 8.5 billion in 2022, as per a brand valuation study by Global investment bank Houlihan Lokey, Inc., the results of which were issued on Monday.

A copy of the report is with TOI.

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