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Apple (AAPL) continues to command global attention as the iPhone 17 cements its position as a runaway hit. The company has turned October into a victory lap, posting a surge in sales that outpaced last year’s iPhone 16 performance by a wide margin.
Bernstein Société Générale Group reports that the iPhone 17 lineup delivered a 20% in unit sales over the iPhone 16 series based on combined sales in September and October, proving that Apple still knows how to engineer consumer excitement. The demand helped Apple seize a record 24.2% market share in October, alongside revenue gains of 14% year-over-year (YOY) and 40% month-over-month (MOM).