Apple's iPhone 17 series has become sharply cheaper across several countries just days before the company's September 9 event, where the iPhone 18 Pro, Pro Max and a new foldable phone are expected to be unveiled. According to Forbes, prices on the Pro and Pro Max have been cut further than they were even a week ago, as retailers move to clear existing stock ahead of the new launch.
The timing has added weight to a separate set of reports suggesting the iPhone 18 Pro could cost anywhere between $100 and $200 more than the current iPhone 17 Pro, driven by a global shortage of memory chips that has already pushed up prices of Macs, iPads and several Android phones through 2026. In rupee terms, that would put the price hike on the iPhone 18 series in the range of roughly Rs 10,000 to Rs 20,000 over the iPhone 17 series.
