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International Business Times UK
International Business Times UK
Rohit David

iPhone 17 Killer? Xiaomi Just Released A $630 Gadget - And It's A Thing Of Beauty

Xiaomi Leica Lei Jun Apple
The Xiaomi 17 series was unveiled on 25 Sept 2025 (Credit: Xiaomi webpage gallery photo)

Xiaomi's fearless leap into the premium smartphone arena landed on 25 September 2025, when CEO Lei Jun unveiled the stunning Xiaomi 17 series during his annual keynote in Beijing. Positioned as a direct rival to the iPhone 17, the lineup promises revolutionary features like a secondary back screen at a fraction of the cost.

Starting at just £411, the Xiaomi 17 boasts Leica-enhanced cameras, colossal batteries that outlast Apple's flagship, and a sleek design that delivers premium performance without the premium price tag.

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