If you needed more proof that people aren't upgrading their phones at the pace they used to, check out Apple's just-reported financials for the March quarter. During the three-month period to start 2024, Apple racked up a little less than $46 billion in phone sales — and still saw a 10% falloff in iPhone sales from the same period a year ago.
There's a caveat to that figure. The previous year saw a lot of deferred iPhone 14 sales due to supply chain issues, and if you accounted for that anomaly, Apple's iPhone sales in the recent quarter would have been flat. Still, it's pretty clear that for all its strengths, the iPhone 15 is not inspiring a big wave of upgrades.
