We're about to find out what's in a name, at least if a new rumor about the iPhone 15 Pro Max proves to be accurate. A new report suggests that Apple could ditch the Pro Max name when the phone makes its likely debut at the Apple September event, instead calling the device the iPhone 15 Ultra.
The reason for the name switch? Well, it would certainly set apart Apple's most premium phone from the rest of the lineup — even from the iPhone 15 Pro with which it's likely to share many high-end features. For that to happen, though, Apple's going to have to do more than change around the Pro Max model's name. It's going to have to deliver new features worthy of the Ultra moniker.
