Fashion fans are no strangers to the name Amy Powney. After leading Mother of Pearl for nearly two decades—the label behind the pearl-shouldered trend that dominated our wardrobes—and starring in the 2023 documentary Fashion Reimagined, she’s become one of the most recognisable names in conscious fashion. Known for combining timeless silhouettes with a distinct softness and a laser focus on sustainability, Powney has long been proof that ethical fashion needn’t sacrifice style.
So when news broke earlier this year that she was launching her own label, excitement across the industry was immediate—and entirely justified.
