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Steve Clark

Interview: Freepik boss tells us the limits of AI, why storytelling matters, and how not to tangle yourself up in a copyright nightmare

FREEPIK TechRadar
The Freepik Upscale Conf banner on a white building in Malaga.

At the recent Freepik Upscale event in Malaga, I spoke to the company's CEO and co-founder Joaquín Cuenca to find out how Freepik is helping teams use AI, what the future holds for creative professionals, and why AI is as good as a pencil or a paintbrush for some creators.

  • Is creativity dead?
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