
March 8 is International Women's Day, designated so by the United Nations. In Italy, there is a tradition of giving mimosa flowers, which blossom around this time of year, to women on the day to show appreciation for them. Since mimosa flowers are also popular in Japan, related events are held and products featuring these blooms are sold in celebration of the global day.
International Women's Day was first officially celebrated in 1975, as the United Nations sought to improve women's rights and eliminate discrimination against them.