An international electric car brand has opened its first showroom in Wales. GWM ORA, which is owned by Chinese automotive giant Great Wall Motor, opened the new showroom in Swansea after partnering with Wales’ biggest privately-owned motor retailer, Sinclair Group.
It is the first retailer in Wales to partner with the brand and is the latest addition to GWM’s franchised dealer network in the UK following six new retail group partnerships this year.
The brand said it is now on track to achieve a total of 20 full sales sites by the end of the year. Despite its strong online presence, GWM Ora said it believes investing in physical retail spaces will be key to scaling the brand in the UK.
