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The Guardian - US

Business

Jenna Zaza

‘Instagram truly is the new LinkedIn’: why gen Z is using social media to get hired

LinkedIn Instagram United States Vicki Salemi Priya Rathod

Young woman making a video using phone camera — ‘You shouldn’t have to become an influencer to get a job.’ Photograph: Reka Olga/Getty Images/iStockphoto

Sibusisiwe Khupe, 26, entered the job market once again in September after a wave of unexpected layoffs at London marketing agency Wieden+Kennedy.

She knew landing her next full-time role was not going to be easy. Young workers have been hit hard by the weakening UK job market as vacancies fall and unemployment climbs to a five-year high.

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