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Android Central
Android Central
Technology
Jay Bonggolto

Instagram is trying out password-locked Reels, and The Weeknd is first to test it

The Weeknd Instagram Meta
Instagram logo on a phone screen.

What you need to know

  • Instagram is testing a new locked Reels feature with secret codes and hints, starting with The Weeknd.
  • Creators get a cool way to boost engagement and drop exclusive content for fans who crack the code.
  • The Weeknd is using the feature to release a sneak peek of Hurry Up Tomorrow, with a clue: "CLEAN TITLE FOR TRACK 3."
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