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Technology

Nickolas Diaz

Instagram hands you the keys to control 'Your Algorithm' in Reels, plans to expand

Instagram Adam Mosseri United States

Instagram logo on a phone screen.

What you need to know

The Head of Instagram, Adam Mosseri, announced that the platform is rolling out "Your Algorithm" to U.S. users for Reels today (Dec 10).
This feature lets users see and control what the AI thinks they like to view in Reels.
Instagram states that while Reels is the first, there are plans to bring Your Algorithm control to the search and home tabs.

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