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Benzinga
Benzinga
Business
Nabaparna Bhattacharya

Instacart Teams Up With TikTok On Retail Media Data

Instacart CART TikTok Maplebear Nasdaq
Instacart Toronto,,Canada-,November,14,,2020:,Instacart,Company,Closeup,Sign,Is

Maplebear Inc. (NASDAQ:CART), parent company of Instacart, announced a new collaboration with TikTok that will benefit consumer packaged goods advertisers.

A new feature grants advertisers access its proprietary retail media data directly within the TikTok Ads Manager platform.

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