- Insomnia Cookies founder and CEO Seth Berkowitz started his business as a junior in college, delivering 89-cent cookies across campus at 2 a.m. It didn’t take long for dessert-craving night owls at school to take notice: before he even graduated, Berkowitz had secured angel investors. Fast forward two decades later, Insomnia has taken over the U.S. with 350 stores serving up late-night sweet treats, with donut titan Krispy Kreme acquiring a majority stake in the company for $140 million in 2018.
College campuses are a breeding ground for innovation—including successes like Facebook, Snapchat, and Gatorade. Another prime example is Insomnia Cookies, which was created at an Ivy League campus house and has since turned into a cult staple for legions of students looking for their late-night sweet treat fix.
