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Fortune
Fortune
John Kell

Inside tractor maker CNH’s push to bring more artificial intelligence to the farm

(Credit: Courtesy of CNH)

Jay Schroeder, the chief technology officer of CNH, was recently in Brazil, discussing artificial intelligence use cases to support the company’s research and development team. The agricultural equipment maker has put a lot of effort into governance and assessing certified tools from vendors, but the actual application of the technology within its own research division remains very nascent.

What has held Schroeder back, he says, are lingering concerns about the return on investment of AI. He cites an MIT study published over the summer that found that 95% of AI pilots fail.

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