A recent trend report by Skyscanner revealed beauty is beginning to influence the way we travel. In fact, 27% of Gen Z travellers plan to seek out beauty treatments and skincare stores while travelling in 2026, making it an increasingly important consideration when choosing where to visit.
Countries like South Korea and France are already well-known for their skincare shopping and pharmacy culture, and other destinations have recently established themselves as the go-to destinations for specific treatments, whether it be aesthetics or wellness. Understandably, beauty fans want to discover all that's out there, and rather than being a welcome addition to a holiday, it's increasingly becoming the whole reason for visiting.
