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International Business Times UK
International Business Times UK
Business
Bernadette B. Tixon

Inside the 'Manosphere' Grift, Where Loneliness and Anger Get Sold Back to Young Men

Selling belonging: A new report finds the online 'manosphere' operates less as ideology and more as business, targeting lonely men with grievance narratives, then selling them fake cures (Credit: yanalya/Magnific)

A new 153-page investigation from Reset Tech and Equimundo has concluded the online 'manosphere' functions less like an ideological movement and more like a commercial pipeline, one that identifies lonely or anxious young men, feeds them a grievance narrative, and then sells them the supposed cure.

The report, titled The Grift Economy: How Young Men Are Being Sold Fake Belonging and Fake Wealth Online, was published by the digital safety group Reset Tech and the gender equality nonprofit Equimundo on 7 August 2026, following an 18-month investigation into the creators, platforms and financial products built around male loneliness and economic anxiety.

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