Picture a stereotypical "girls' trip", and you might conjure up images of bottomless brunches, spa weekends, and perhaps a jaunt to the Mediterranean. Increasingly, however, women are indulging in beauty tourism, and eschewing booze-soaked vacations in favour of head-to-toe aesthetic transformation.
Medical tourism to South Korea's capital, Seoul—the beating heart of cutting-edge cosmetic treatments—is the most popular it's ever been. Statistics from the Korean Ministry of Health showed that over 1.2 million people visited the country in 2024 for aesthetic reasons, including polynucleotide (salmon sperm) and stem cell injections, advanced laser and energy devices, thread lifts, exosome therapy, and in-clinic biologic facials paired with microneedling or PRP (platelet-rich plasma).
