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Fortune

Seamus Webster

Inside Sequoia's Steve Jobs strategy: How the fabled VC firm sniffs out unconventional diamonds in the rough

Steve Jobs Sequoia Roelof Botha Fortune Sequoia Capital Alyson Shontell David Kang Apple

(Credit: Stuart Isett—Fortune)

Nearly 50 years ago, Sequoia Capital was one of the earliest investors to take a swing on the personal-computer startup Apple, Inc. Now, the venture capital firm’s managing partner has revealed how Sequoia goes about looking for the next Steve Jobs.

Speaking at the Fortune Brainstorm Tech conference in Park City, Roelof Botha told Fortune editor-in-chief Alyson Shontell that Sequoia is constantly looking to evaluate the quality of an idea, rather than the credentials of the person who’s pitching it.

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