Crispin Jones is unlike any other watchmaker. He and his team at London-based Mr Jones Watches produce timepieces where quickly telling accurate time isn’t really the point. More so than any other watchmaker, their focus is on fun.
The company’s best-selling watch, called A Perfectly Useless Afternoon, depicts a person lounging in a swimming pool, the time lazily told by the position of a rubber duck (minutes) and the bather's outstretched foot (hours). An early smash hit is called The Accurate and simply states “Remember, you will die” across its hour and minute hands.
