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Evening Standard
Evening Standard
Entertainment
Joe Bromley

Inside Moncler’s mega-show with Pharrell, Marcus Rashford and the Biebers

Prize for the biggest budget this London Fashion Week — or indeed, this whole fashion month — undoubtedly goes to Moncler, who opened the doors to Olympia London, Kensington, to a staggering 10,000 guests last night.

The mammoth event was held in celebration of their Genius line, which sees the brand known for its puffer jackets produce collaborative collections by guest designers. Each external label had a budget to create its own pop-up in the space.

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