When Louis Vuitton revealed in March that it would step into the world of colour cosmetics, anticipation was immediate and immense. The brand has, after all, spent over a century perfecting the art of desire—whether through their monogrammed trunks or sculptural handbags—and the question on every beauty insider’s lips was not if the brand could translate its savoir-faire into makeup, but how.
The answer arrives today with the launch of its inaugural collection: a carefully composed edit by Dame Pat McGrath, who has stepped into a newly created role of Cosmetics Creative Director, that balances fashion heritage with modern beauty sensibilities. Available exclusively through Vuitton’s 92 global boutiques, Harrods and two strategically chosen pop-ups in New York and Seoul, the debut range feels less like a tentative foray into the world of colour cosmetics and more like a fully realised extension of the brand’s identity.
