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Daily Mirror
Daily Mirror
Sport
Rich Jones

Inside LaLiga masterplan to challenge Premier League's global dominance

LaLiga EPL Lionel Messi Real Sociedad Andoni Iraola CVC FC Barcelona Real Madrid Benzema Cristiano Ronaldo

LaLiga is in no way hiding from the undeniable truth - the Premier League dominates the global football market.

“The Premier League is the biggest in the world,” admits LaLiga executive director Oscar Mayo. “We are competing with them and trying to be close to them, but the reality is they’re bigger than us.”

But if the Premier League is the runaway leader, LaLiga is the best of the rest and has ambitions to become a genuine competitor. Last December, they signed a ground-breaking deal with global investment fund CVC. LaLiga President Javier Tebas described it as “a historic milestone not just for LaLiga but also for football and sport in general”.

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