Inside Cadbury's Toughest Call Yet: Why the Brand Pulled the Plug on Its Newest Dairy Milk Line

Once billed as a healthier way to snack, Cadbury’s Dairy Milk Fruitier & Nuttier Trail Mix combined chocolate, nuts and dried fruit, but its run proved short-lived. (Credit: Reuters)

Cadbury has confirmed it has 'taken the difficult decision' to discontinue its Dairy Milk Fruitier And Nuttier Trail Mix range following a steep decline in sales.

The move comes after what was initially a strong launch in 2023, part of the company's effort to expand into the growing 'better-for-you' market.