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Fortune
Fortune
Jason Del Rey

Inside Andy Jassy's latest salvo to strengthen, and in some corners of Amazon, resuscitate the company DNA

Andy Jassy Amazon DNA Jeff Bezos
Andy Jassy looks off into the crowd from onstage at an Amazon event in 2025

How well does this employee exemplify our company values? Our cultural DNA?

That’s essentially what Amazon and its CEO Andy Jassy is requiring its corporate managers to start factoring in to employee performance evaluations beginning this quarter, Business Insider reported on Wednesday.

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