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The Independent UK
The Independent UK
Nick Ferris

Influencers like MrBeast can help plug funding gap left by aid cuts, says international charity

Beast MrBeast WaterAid Mark Rober Jimmy Donaldson United States NGOs

Major charity WaterAid says it has raised an “unprecedented” $30 million in August thanks to partnering up with social media influencers – saying that such projects can help plug fundraising gaps left by aid cuts from the likes of the US and UK.

Partnering with YouTube stars Jimmy Donaldson, aka MrBeast, and Mark Rober – who have more than 500m subscribers between them – the #TeamWater global campaign aims to raise $40 million in a month to bring clean water to two million people.

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