In the competitive environment of social media, a single 30-second clip can damage the reputation of a small business overnight. Influencers wield a terrifying amount of power, capable of sending a surge of new patrons to a hidden gem or forcing a shop to close with a few scathing words.
But what happens when the carefully curated content doesn't match reality? One Oakland burger joint decided it wasn't going to accept a dishonest review without a response, proving that in the era of 'receipts,' the security camera can be a powerful tool.
