An influencer has died after downing an excessive amount of strong alcoholic spirits on a livestream, state-run media in China reports.
Content creator Sanqiangeor - known as Brother Three Thousand - filmed himself on the Chinese version of TikTok, Douyin, taking part in a contest with another influencer.
The 34-year-old, whose real name is Wang Moufeng, live streamed the challenge on May 16 and was reportedly found dead 12 hours later.
He had been drinking a Chinese spirit called Baijiu, which has an alcohol content of between 30 per cent to 60 per cent. It is understood he consumed at least three bottles of the drink before his body was later discovered at a friend's home.
Shangyou News reports that Sanqiangeor had been taking part in a online challenge called PK which sees influencers battling out to win gifts and rewards from viewers.
The loser needs to complete punishments and in this case, it is believed the punishment was drinking Baijiu.
A friend called Zhao, told Shangyou News: “I don’t know how much he had consumed before I tuned in. But in the latter part of the video, I saw him finish three bottles before starting on a fourth.
“The PK games ended at around 1 a.m. and by 1 p.m," he added. "When his family found him, he was already gone, he didn’t even get a chance for emergency treatment."
The video showing the influencer taking part in the challenge is no longer available after it went viral on Chinese social media.
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