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Josh Croxton

Indoor cycling app to become official partner of outdoor UCI Road World Championships

A character in MyWhoosh wearing UAE ADQ kit crosses the line with hands aloft.

The fast-growing indoor cycling app, MyWhoosh, has today announced it is to become an Official Partner for the UCI's outdoor Road World Championships in a deal that will span the next three editions. 

The MyWhoosh brand, founded in 2019 by Emirati businessman, Akhtar Saeed Hashmi, has forced its way into the indoor cycling space with free subscriptions, huge real-money prizes for its online races - one recent race had a total prize pool of $1Million - and its ongoing partnership with the UAE Team Emirates WorldTour team.

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