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ABC News
ABC News
Business
Carly Williams

Indigenous academics warn Australian brands not to over-commercialise NAIDOC week

NAIDOC week, ending Sunday, has seen a new level of engagement by major Australian brands. (unsplash: Samuelson)

Throughout NAIDOC Week's history, the event has evolved from protest to celebration with businesses coming on board and hosting morning teas and talks.

In 2021, the annual week marking First Nations culture, history and excellence is now a firm date in the corporate calendar with the appetite from big business to be involved bigger than ever.

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