During a gold rush, sell shovels. During Silksong fever, sell games that are kinda like Silksong but won't actually launch until people have had their fill of Silksong. This seems to have been the reasoning of the makers of Constance, an upcoming 2D hand-drawn action platformer that has seen comparisons to Team Cherry's Hollow Knight Metroidvanias, several of them drawn by the game's own developer, btf (it's just called btf).
After a recent, now-deleted post criticizing the way the official Constance Twitter account has piggybacked on the Hollow Knight: Silksong hype in multiple marketing posts, the developer spoke up to explain the thinking here. It's an interesting discussion at this time of Silkposting, and it gets to the heart of one way that games, especially indie games, are shared.
