Indian cinema chain sued by film-goer over lengthy pre-film ads

PVR Inox, India’s largest cinema chain, had to pay a customer for wasting his time with lengthy pre-film ads. Photograph: Danish Siddiqui/Reuters

For some, the adverts that precede the start of a film are the bane of a trip to the cinema; for others, they are a useful buffer as you stand in the popcorn queue.

But for one man in India, the lengthy marathon of cinema advertising was so infuriating that he took the matter to the courts – and won.