New Delhi: India's government has ordered states to crack down on the sale of nicotine pouches, which it considers a major health risk, saying globally popular brands are being widely sold illegally in the country, a letter from the health ministry shows.
Nicotine pouches have emerged as one of Big Tobacco's most important bets on a future beyond cigarettes, offering rapid growth, attractive margins and, for now, lighter regulation than many rival smoking alternatives.
