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Lifestyle
Danielle Demetriou

India Mahdavi’s experimental and colourful tiles redefine interior paradigms

India Mahdavi Tiles for Danto.

Hovering bookshelves. Mycelium-inspired surfaces. Angular trays. Hanging lights. Sculptural ladders. In-between shades. Tiles are reimagined in textures and tones, forms and functions, by Alternative Artefacts Danto (A.a. Danto), a new Japanese brand that aims to redefine interior paradigms through a layered exploration of the possibilities of tiles in daily life.

Creatively directed by Teruhiro Yanagihara Studio (TYS), A.a. Danto made its debut with two new collections – Tiles and Editions – during Milan Design Week 2024, with India Mahdavi as the first international collaborator. Cracked, floating, speckled, nuanced, hanging: the new tiles venture far beyond the conventional limitations of bathroom and kitchen coverings. Instead, a dialogue between tiles and the spaces they inhabit unfolds in A.a. Danto’s creations, harmonising a soft handcrafted atmosphere with mass production capabilities – or, as Mahdavi puts it, 'wabi sabi on an industrial scale'.

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