The Winter Olympics have historically somewhat passed Team GB by. Perhaps understandably for a nation with no Alpine climate and hardly a winter to speak of, Britain has never enjoyed the same outsize presence in the Winter Games as it has in the Summer equivalent.
But that appears to be changing. Britain brought home a record five medals in Sochi and Pyeongchang, and after a blip in Beijing, when GB scraped two, UK Sport has set an ambitious target of four to eight at Milano-Cortina. Rather than waiting until the final weekend for silverware in the curling, as in Beijing, the hope is that the gold rush will start rather sooner – and in a wide range of sports, from skeleton to snow sport and ice dance.
