Will 2024 be a repeat of 1992 or 1997, is the (binary) question people ask: a repeat of Neil Kinnock’s shock defeat to the Tories in 1992 or Tony Blair’s triumphant landslide victory in 1997.
But while we are talking about the what will happen next time, we had better discuss the how. The means matter. The means help shape society. They impact how cohesive we are, how we treat each other. The means last longer than victory or defeat. And by many current indications, the means suggest we are looking at neither 1997 nor 1992, but at a mirror image of the 1988 US presidential election.
The name might not mean much, but the brutal political genius of Lee Atwater looms large over today’s British politics – to such an extent that even he would not believe it. Atwater was a highly influential strategist who helped shape modern presidential campaigning for the Republicans. Perhaps the foremost part of his legacy was the ruthless, nihilistic mainstreaming of dog-whistle racism into political campaigning. He explained how that worked.
“You start out in 1954 by saying, ‘Nigger, nigger, nigger’. By 1968 you can’t say “nigger” – that hurts you, backfires. So you say stuff like, uh, forced busing, states’ rights, and all that stuff, and you’re getting so abstract. Now, you’re talking about cutting taxes, and all these things you’re talking about are totally economic things and a byproduct of them is, blacks get hurt worse than whites. And subconsciously maybe that is part of it. I’m not saying that. But I’m saying that if it is getting that abstract, and that coded, that we are doing away with the racial problem one way or the other. You follow me – because obviously sitting around saying, ‘We want to cut this’ is much more abstract than even the busing thing, and a hell of a lot more abstract than ‘Nigger, nigger’.”
Atwater’s crowning achievement, having advised President Ronald Reagan, was masterminding Vice-President George HW Bush’s 1988 presidential election victory against the Democratic governor of Massachusetts, Michael Dukakis. And to do so, he leveraged the most reliable of western tropes: the Black bogeyman. Atwater conceived and created the now notorious Willie Horton ad. The advert offered a simple juxtaposition: George Bush, a tough-on-crime Republican who believed in the death penalty for murderers, or Michael Dukakis, a wet liberal who allowed murderers to have weekend passes to get out of jail.
And then came the money shot: a menacingly scary black-and-white mugshot of William Horton (his name was altered by Atwater from William Horton to Willie Horton; the intended effect is self-explanatory), a Black man who had been convicted of murder and rape in Dukakis’s Massachusetts, yet was granted a temporary release from prison pass (otherwise known as a furlough). While out on furlough he carried out even more horrific crimes. The advert did what it intended: to make Horton and Dukakis look like an inseparable couple, the Democrats and the black felon as running mates: a racist signal to rally the vote.
Intentional or otherwise, I see a clear link between the Willie Horton advert and Labour’s “soft on paedophiles” attack advert on Rishi Sunak. Sadly, given the chance to pull back from his Willie Horton moment, the Labour leader stood “by every word”.
But then, looking across the divide, Atwater would see much to admire in Tory politics as well. Last week the home secretary, Suella Braverman, pointed at Pakistani Muslim men with the message that she would not let “political correctness” get in the way of apprehending grooming gangs – despite the fact that her own department had found it was overwhelmingly and disproportionately white men who constituted grooming rings. But why stop there? Atwater wouldn’t. There goes Braverman apparently upholding a landlord’s decision to display golliwogs in his pub.
There she goes, telling some of the world’s most desperate people that, should they dare to show up here, they’ll end up on prison barges. Just the place for the political scapegoat. Atwater would have loved those barges.
In his pomp, he would have loved the intolerance, the viciousness, the very British race struggle in our politics right now: the tussle of one side to out-racist the other, to make complexity and decency look weak, often leveraging polite and innocent sounding substitutes and subtleties for race along the way – think: wokeness, political correctness, virtue signalling. Call it Atwater signalling perhaps, make a dead man happy. But ultimately we must decide if we are happy with politics conducted like this.
Because the next election will have a victor and a vanquished, and the victor will feel the means justified the ends. But if both parties continue down this dark and dirty path, what will the following election be like, and the next? And what kind of country will emerge from them?
Look at what devil-take-the-hindmost politics has done to America. We know it can work – that’s the tragedy. And we know where it ends.
Nels Abbey is a writer, broadcaster and former banker. He is the author of the satirical book Think Like A White Man
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