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The Guardian - UK
The Guardian - UK
Comment
Nels Abbey

Incite, smear, divide: why are the Tories and Labour copying the tactics of America’s vilest strategist?

Lee Atwater with President George HW Bush in June 1990.
‘Brutal political genius’: Lee Atwater with President George HW Bush in June 1990. Photograph: Bettmann/Bettmann Archive

Will 2024 be a repeat of 1992 or 1997, is the (binary) question people ask: a repeat of Neil Kinnock’s shock defeat to the Tories in 1992 or Tony Blair’s triumphant landslide victory in 1997.

But while we are talking about the what will happen next time, we had better discuss the how. The means matter. The means help shape society. They impact how cohesive we are, how we treat each other. The means last longer than victory or defeat. And by many current indications, the means suggest we are looking at neither 1997 nor 1992, but at a mirror image of the 1988 US presidential election.

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