Get all your news in one place.
100's of premium titles.
One app.
Start reading
Cinemablend
Cinemablend
Entertainment
Heidi Venable

In Very Gen Z Move, Kylie Jenner May Be Pivoting Away From Alcohol

Kylie Jenner smiles in the trailer for The Kardashians Season 7.

Just like her Kardashian sisters, Kylie Jenner is always on the hustle, keeping busy with Kylie Cosmetics, her clothing line, the family’s reality show and more, while also somehow still finding time to support boyfriend Timothée Chalamet during awards season. She’s also not too busy to keep up with the trends, and one of her brands might be making a big move based on the climate of her generation.

Two years ago Kylie Jenner launched Sprinter, a line of vodka sodas, but there seem to be plenty of clues that the canned cocktails may have run their course and that the Gen Z influencer may be pivoting to something more health-conscious, like nutritional shakes. Something is certainly happening, as the brand’s Instagram page has been wiped, with the bio reading simply:

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.